Level of Awareness, Adoption and Constraints of Jasmine Growers

The Tiruchirappalli (Trichy) and Dindigul districts of Tamil Nadu state were purposively taken for studying objectives viz., profile, awareness, adoption constraints faced by the jasmine growers. sampling technique was multi-stage purposive research design adopted descriptive method. A total sample size 160 (jasmine growers). secondary data collected through structured interview schedule. frequency percentage worked-out to quantify data. PRA preference ranking/problem ranking matrix methodology used rank production marketing led based on perceived level severity Likewise study determinants awareness with that correction regression co-efficient used. It evident that, there cent percent variety, planting season. Though pruning technique, only 88.13 % practice. Very least (7.50 & 14.38 %) observed respect post harvest management practice like enhancing shelf-life off-season flowering technology respectively. proportion non-adopter high bio-fertilizer application (78.13 %), use bio-stimulant (81.88 spraying (90.63 enhancement boric acid (100 %). Majority (71.88 farmers having medium similarly little more than half (58.75 had adoption. score obtained problem revealed labour shortage during peak season highest mean 35.50 ranked as foremost constraint in Price fluctuation /market risk 37.50 jasmine.